BC Lottery Partners With OpenBet Promote

Online gambling is getting more competitive and Internet casinos are trying newer ways to bring even more traffic to web sites. The state owned British Columbia Lottery Corporation (BCLC) has launched an initiative in partnership with OpenBet Promote to bring in more players.

OpenBet Promote is a system targeted at players who are not already members of the BCLC PlayNow online casino. Advertisements for PlayNow will be placed at strategic locations where they are likely to influence the target market. One such place that is already featuring the advertisements is the March Eatery & Public House at New Westminster’s Starlight Casino on a 12 screen display. Customers who patronize the eatery will be given all the information they need to check out PlayNow online casino and hopefully start playing there.

The beginning made appears to be positive and expansion of the activities is on the cards. Jeremy Thompson-Hill, chief executive at OpenBet, said, “Our latest deployment of Promote, with BCLC at the Starlight property, means customers can now experience the most dynamic sportsbook experience delivered on one of the largest video walls installed within British Columbia.” He added that OpenBet is committed to delivering optimum value to online casino operators and a true omni-channel gaming experience to players.

The patrons at the March Eatery & Public House sports bar are getting a better experience. Now live sporting events are being broadcast with content and odds pricing updated in real time. The entire content shared through the displays is managed meticulously by a central hub at the OpenBet Promote Studio. This enables all social media, RSS feeds, HTML updates, television, audio, data, and live video information to be monitored and updated constantly. This newly implemented system was described by Rhonda Garvey, iGaming Vice President for the BCLC, as a “brand new and innovative way to engage our players in an interactive and fun atmosphere where they can enjoy all the amenities of a sports lounge, along with the excitement of live sports action betting”.

The BCLC is moving in top gear to provide top quality gambling to its users. There are more than 500 options for play on the provincial online casino site. This includes the sportsbook that is also managed by OpenBet since it was launched in 2012. OpenBet Promote creates specialized venues within more generalized casinos on behalf of British Columbia provincial gambling authority. It is expected that the other Canadian provinces will follow this initiative in their own online gambling regimes.

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