Canadian Gaming Content Studio Acquired By NYX

Side City Studios Inc., a Montreal based development studio in Quebec, has been acquired by NYX Gaming Group Limited. The company is listed on the Canadian online gaming stocks as TSX Venture Exchange under the symbol (TSXV: NYX). The acquisition is being done through its wholly owned Canadian subsidiary NYX Digital Gaming (Alberta) Inc. The owners of Side City Studio will be issued 333,000 ordinary shares of NYX Gaming Group and a maximum performance-based cash payment of CAD $4.0 million which is conditional upon the company meeting certain performance criteria for the 2016 and 2017 calendar years.

Side City is a digital production studio that caters mainly to a North American clientele in the land based, online, and social gaming sectors. The studio creates gaming art and animations, math and sounds of high quality. They deliver these elements either individually or as complete games. Side City enters into direct contracts with game manufacturers and also markets its products through game distribution agreements.

NYX Gaming needs such content. It is a market leading content and technology supplier that caters to lotteries, casinos and gaming operators around the world. This new acquisition will give NYX Gaming access to a gaming content production set up. It will also strengthen the company’s base in North America by complementing its existing business. It will also give NYX Gaming an entry point into the United States land-based market with existing customer relationships. Though the total assets acquired in this transaction are less than 0.5% of NYX Gaming Group's total assets as of June 30, 2015, the strategic importance cannot be overstated.

Chief Executive Office for NYX Gaming Group, Matt Davey said, "Side City is another example of NYX's ability to identify and execute on investments that fit into the global content strategy of the company.” NYX Gaming Group Limited has its headquarters in Las Vegas and has more than 350 employees based in eight different countries across Europe, North American, and Australia. NYX has over 170 unique customers and a collective game catalogue of over 650 games that include slots, table games, scratch cards, lottery, bingo, and poker. These games are available for desktop wagering and for mobile wagering as well. NYX has received a Special Achievement Award from EGR in the B2B sector for 2015 for consistent growth and innovation in multiple e-gaming verticals.

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